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How did the collaboration with San Lò and Anna and Lucrezia begin?
Anna and Lucrezia contacted us at the dawn of the project, when everything was still being defined. From the outset, we shared a vision that went beyond the simple design of individual pieces: a broader, more comprehensive approach that embraced various aspects related to defining the company's identity.
What was your first impression of the brand and its vision?
We encountered a company with female leadership, young and made in Italy, supported at the same time by the know-how of the family business. All elements that we immediately found very interesting. Right from the start, there was a natural, almost spontaneous alignment of vision. Furthermore, it was particularly stimulating to interact with clients of our own generation: this made the understanding even stronger and more immediate.
How did the collaboration with San Lò and Anna and Lucrezia begin?
Anna and Lucrezia contacted us at the dawn of the project, when everything was still being defined. From the outset, we shared a vision that went beyond the simple design of individual pieces: a broader, more comprehensive approach that embraced various aspects related to defining the company's identity.
What was your first impression of the brand and its vision?
We encountered a company with female leadership, young and made in Italy, supported at the same time by the know-how of the family business. All elements that we immediately found very interesting. Right from the start, there was a natural, almost spontaneous alignment of vision. Furthermore, it was particularly stimulating to interact with clients of our own generation: this made the understanding even stronger and more immediate.
How did you balance comfort, aesthetics, and functionality in the design?
For us, these three aspects are never separate. Comfort was the starting point, especially in the design of a sofa, but always filtered through precise aesthetic research and a strong focus on functionality. Every formal choice was guided by the actual use of the object, its ability to adapt to spaces and everyday gestures, without sacrificing a recognizable visual language consistent with the brand's identity.
How important do you think the emotional aspect is today in the design of a piece of furniture such as a sofa?
It matters a great deal. The sofa is not just a functional object, but a real emotional place: it is a space for sharing, resting, and intimacy. Today more than ever, people are looking for furniture that conveys feelings, emotional objects. A good design must be welcoming, tell a story, and make those who experience it feel part of an experience, not simply a use.
How did you balance comfort, aesthetics, and functionality in the design?
For us, these three aspects are never separate. Comfort was the starting point, especially in the design of a sofa, but always filtered through precise aesthetic research and a strong focus on functionality. Every formal choice was guided by the actual use of the object, its ability to adapt to spaces and everyday gestures, without sacrificing a recognizable visual language consistent with the brand's identity.
How important do you think the emotional aspect is today in the design of a piece of furniture such as a sofa?
It matters a great deal. The sofa is not just a functional object, but a real emotional place: it is a space for sharing, resting, and intimacy. Today more than ever, people are looking for furniture that conveys feelings, emotional objects. A good design must be welcoming, tell a story, and make those who experience it feel part of an experience, not simply a use.
